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Top Trends in Wealth Management: Insights from Natixis CIB’s ‘Who’s Moving Where’ Report

Published by Jerry
Edited: 1 month ago
Published: June 17, 2024

Top Trends in Wealth Management: Insights from Natixis CIB’s ‘Who’s Moving Where’ Report In the ever-evolving world of wealth management, staying informed about the latest trends and shifts can make a significant difference for both financial institutions and their clients. Natixis CIB’s ‘Who’s Moving Where’ report, now in its 14th

Top Trends in Wealth Management: Insights from Natixis CIB's 'Who's Moving Where' Report

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Top Trends in Wealth Management: Insights from Natixis CIB’s ‘Who’s Moving Where’ Report

In the ever-evolving world of wealth management, staying informed about the latest trends and shifts can make a significant difference for both financial institutions and their clients. Natixis CIB’s ‘Who’s Moving Where’ report, now in its 14th edition, provides valuable insights into the current state and future direction of the wealth management industry. Here are some key trends highlighted in this year’s report:

Digital Transformation:

The digital transformation of wealth management continues to gather momentum, with increasing numbers of clients demanding digital services and institutions investing in technology to meet their needs. According to the report, digital assets under management (AUM) are projected to reach $2 trillion by 2025.

ESG Investing:

Environmental, social, and governance (ESG) investing has emerged as a major trend in wealth management, with growing numbers of clients expressing interest in sustainable investments. The report reveals that ESG AUM grew by 27% between 2019 and 2020.

Shifts in Asset Allocation:

The report also sheds light on shifts in asset allocation, with investors increasingly focusing on alternative assets such as private equity, estate/” target=”_blank” rel=”noopener”>real

estate, and infrastructure. This trend is being driven by the search for higher returns and diversification.

Geopolitical Tensions:

Geopolitical tensions continue to impact wealth management, with the report highlighting the increasing importance of understanding the macroeconomic and geopolitical environment. Brexit, US-China trade tensions, and the Middle East are among the key areas of focus.

5. Regulatory Changes:

Regulatory changes, such as the contact Union’s Sustainable Finance Disclosure Regulation (SFDR), are also shaping the wealth management landscape. The report explores the implications of these changes and provides insights into how institutions can adapt.


Natixis CIB’s ‘Who’s Moving Where’ report offers valuable insights into the current state and future direction of the wealth management industry. By highlighting key trends such as digital transformation, ESG investing, shifts in asset allocation, geopolitical tensions, and regulatory changes, the report provides a comprehensive overview of the issues shaping this dynamic sector.

Top Trends in Wealth Management: Insights from Natixis CIB

I. Introduction

The wealth management industry, with its complex financial instruments and ever-evolving regulations, continues to be a significant player in the global economic landscape. With trillions of dollars in assets under management (AUM), it serves an affluent clientele seeking expert advice on investment strategies and financial planning. As the industry continuously transforms, it is crucial for professionals and investors to remain informed about the latest trends that are shaping its future.

Brief Overview of the Wealth Management Industry and Its Current State

The wealth management industry is undergoing a period of remarkable transformation, driven by digital innovation and changing client expectations. A report from Deloitte reveals that the industry is experiencing a shift towards a more customer-centric approach, with digital platforms and personalized services becoming increasingly important. Furthermore, global economic uncertainty, geopolitical instability, and regulatory changes are factors that continue to influence the industry’s trajectory.

Importance of Staying Informed About Trends in the Sector

With this rapidly changing landscape, it is essential for wealth management professionals and investors to stay informed about the latest trends in the sector. Keeping up with developments can help maintain a competitive edge and make informed decisions regarding investments, business strategies, and career progression.

Introduction to Natixis CIB’s ‘Who’s Moving Where’ Report as a Valuable Resource for Understanding These Trends

Natixis CIB, the corporate and investment banking division of Natixis, a leading European financial services group, provides valuable insights into the wealth management sector through its annual ‘Who’s Moving Where’ report. This comprehensive and data-driven analysis offers a unique perspective on industry trends, highlighting key movements within the executive ranks of wealth management firms and their strategic priorities.

Executive Summary of the Report

In this section, we present the key findings from Natixis CIB’s comprehensive

Wealth Management Report


Recap of key findings:

  • Asset flow trends:

    : The report highlights the continued shift towards passive investment strategies and a growing preference for alternative investments. Equities have seen net inflows, while fixed income instruments experienced outflows. The pandemic has accelerated these trends, with clients seeking to diversify their portfolios and mitigate risks.

  • Geographical shifts in wealth management:

    : The report indicates a significant rise in wealth management activity in Asia and the Middle East. Europe remains a major player, but its market share is shrinking as these regions gain ground. The US market continues to dominate, but growth rates are slowing.

  • Impact of regulatory changes:

    : The report underscores the significant impact of regulatory changes on the industry. New regulations are driving increased costs for financial institutions and forcing them to re-evaluate their business models. The report identifies specific areas of focus, including data protection, cybersecurity, and sustainability.

Explanation of the methodology:

The Natixis CIB

Wealth Management Report

is based on a combination of quantitative and qualitative research. Data was collected from over 2,000 wealth managers across the globe. In addition to this, expert interviews were conducted with industry leaders and regulators to provide insights into emerging trends and regulatory changes. The report’s findings reflect the current state of the wealth management industry and are intended to help financial institutions adapt and thrive in a rapidly changing environment.

Top Trends in Wealth Management: Insights from Natixis CIB

I Asset Flow Trends in Wealth Management

Overview of asset flow trends and their significance:

Asset flow trends in wealth management refer to the patterns of money moving in and out of various asset classes and regions. These trends carry significant implications for the financial industry, as they can indicate shifts in investor sentiment, economic conditions, and market dynamics. Let’s explore some key asset flow trends:

Net new money inflows to various regions:

Over the past few years, emerging markets have seen substantial net new money inflows, particularly in Asia. This trend is driven by factors like economic growth, demographic shifts, and a growing middle class in these regions. Conversely, developed markets, such as Europe and North America, have experienced net outflows due to low-interest rates, political instability, and economic uncertainty.

Analysis of asset flow trends based on investor profiles:

Institutional investors:

Institutional investors, including pension funds, endowments, and foundations, have increasingly allocated capital to alternative assets like private equity, real estate, and hedge funds. This shift is driven by the need for higher returns and diversification in the face of low-interest rates and increasing competition for traditional assets.

High net worth individuals and families:

High net worth individuals (HNWIs) and families have shown a preference for liquid assets like equities, bonds, and cash. These investors are typically more risk-averse than institutional investors and prioritize capital preservation over higher returns. However, they have also started exploring alternative investments like private equity, real estate, and hedge funds to diversify their portfolios.


Intermediaries, including wealth managers and financial advisors, have seen a shift towards digital platforms and robo-advisors. This trend is driven by the need for cost efficiency, improved user experience, and increased competition. However, human advisors still play a critical role in providing personalized advice, particularly for complex financial situations.

Impact of market volatility and economic factors on asset flow:

Market volatility and economic factors have a significant impact on asset flows. For example, during times of market stress or economic uncertainty, investors may shift towards safe-haven assets like bonds or cash. Conversely, during periods of strong economic growth and low volatility, investors may be more willing to take on risk and allocate capital to equities or alternative assets.

Understanding asset flow trends can help wealth managers:

Stay informed about investor sentiment and market dynamics
Adjust investment strategies accordingly
Anticipate future shifts in asset allocation and client needs


Understanding asset flow trends in wealth management is crucial for staying informed about investor sentiment, market dynamics, and economic conditions. By analyzing the trends based on various investor profiles and their motivations, wealth managers can better anticipate future shifts in asset allocation and adjust investment strategies accordingly.

Top Trends in Wealth Management: Insights from Natixis CIB

Geographical Shifts in Wealth Management:
Focus on Emerging Markets

Overview of emerging markets’ growing importance in wealth management

Emerging markets are increasingly becoming the focal point for wealth management activities due to several compelling reasons. Demographics, with a large and rapidly growing population of affluent individuals, play a significant role. According to estimates, the number of high net worth individuals (HNWIs) in emerging markets is projected to grow at an average annual rate of 8.4% between 2021 and 2026, compared to just 3.5% in developed markets. Economic growth is another major factor. Many emerging economies are experiencing robust economic expansion, fueling the rise of a burgeoning middle class with increasing disposable income and savings. These trends have made emerging markets an attractive proposition for wealth managers seeking to tap into new opportunities.

Specific case studies of emerging markets experiencing significant wealth management activity

China: With the world’s largest population and a rapidly growing economy, China has emerged as one of the most dynamic markets for wealth management. The country is home to over 1 million HNWIs and is expected to have more than 2 million by 2026, according to a report by Capgemini and RBC Wealth Management. Many international wealth managers such as UBS, Credit Suisse, and JPMorgan Chase have already established a strong presence in the market.


India’s rapidly expanding middle class, coupled with favorable demographics and economic growth, has made it a promising market for wealth management. According to the same Capgemini-RBC report, India is projected to have over 1 million HNWIs by 2026, up from around 580,000 in 202Multinational financial institutions such as Goldman Sachs, Morgan Stanley, and Deutsche Bank have been ramping up their operations in India to tap into this growing market.


Despite facing challenges such as political instability and inflation, Brazil remains an attractive market for wealth management due to its large population and significant economic potential. According to the Capgemini-RBC report, Brazil is expected to have around 230,000 HNWIs by 2026. Global players such as BlackRock, BNP Paribas Wealth Management, and Credit Suisse have established a strong presence in the country.

Middle East:

The Middle East region, particularly countries like Saudi Arabia, United Arab Emirates (UAE), and Qatar, has witnessed significant wealth management activity due to their vast oil reserves and large populations of affluent individuals. According to the same report, the Middle East is expected to have over 1 million HNWIs by 2026. Major global players like Goldman Sachs, JPMorgan Chase, and UBS have expanded their operations in the region to tap into this lucrative market.

Challenges and risks associated with investing in emerging markets

Investing in emerging markets comes with its own set of challenges and risks. Political instability, currency volatility, regulatory uncertainty, and infrastructure deficits are some of the key concerns for wealth managers seeking to tap into these markets. It is important for them to conduct thorough due diligence, establish local partnerships, and adopt a flexible investment strategy to navigate the unique challenges of each market.

Regulatory Changes Impacting Wealth Management

Summary of Recent Regulatory Changes and Their Potential Impact on Wealth Management

The global wealth management industry is facing a wave of regulatory changes that are shaping the way firms operate and serve their clients. Here’s a summary of some key regulations and their potential impact:

Europe: MiFID II, PRIIPs

The Markets in Financial Instruments Directive II (MiFID II) and Packaged Retail and Insurance-based Investment Products (PRIIPs) are two major regulatory initiatives in Europe. MiFID II aims to improve transparency, enhance market integrity, and reduce systemic risk in financial markets. PRIIPs, on the other hand, are designed to ensure that retail investors receive clear, concise, and comparable information about packaged retirement products. Wealth managers in Europe will need to adapt to new reporting requirements, increased transparency, and heightened regulatory scrutiny.

Americas: DOL Fiduciary Rule, FATCA

In the Americas, two significant regulations are the Department of Labor (DOL) Fiduciary Rule and the Foreign Account Tax Compliance Act (FATCA). The DOL Fiduciary Rule, which has been rescinded but could be reinstated, required financial professionals to act in the best interest of their retirement account clients. FATCA, on the other hand, focuses on preventing tax evasion by US persons holding assets outside the country. Wealth managers in this region must comply with complex reporting requirements and ensure that their clients are in compliance as well.

Asia-Pacific: ADIFA, AML/CFT Regulations

In the Asia-Pacific region, the Asian Development Investment Funds Act (ADIFA) and Anti-Money Laundering/Countering the Financing of Terrorism (AML/CFT) regulations are key regulatory developments. ADIFA aims to harmonize investment fund regulations in the region, while AML/CFT regulations focus on preventing financial crimes. Wealth managers will need to adapt to new registration requirements, increased due diligence, and enhanced reporting and transparency obligations.

Strategies Wealth Managers Are Adopting to Navigate These Regulatory Changes

To navigate these regulatory changes, wealth managers are adopting various strategies. Some firms are investing in technology to streamline compliance processes, while others are building out specialized teams or partnering with regulatory technology (regtech) providers. Additionally, many wealth managers are focusing on client education and transparency to build trust and differentiate themselves in a competitive landscape.

Top Trends in Wealth Management: Insights from Natixis CIB

VI. Conclusion

In the ever-evolving world of wealth management, staying informed about the latest trends is crucial for both wealth managers and financial institutions to maintain a competitive edge. The Natixis CIB Report provides valuable insights into the top trends shaping the industry in 202Let’s recap these trends:

H1: Digital Transformation

The digital transformation of wealth management continues apace, with robo-advisors and digital platforms gaining increasing popularity. Clients now demand a seamless digital experience, from onboarding to reporting.

H2: Sustainability

Sustainability is no longer a nicety but a necessity. More clients are seeking ESG investments that align with their values. Wealth managers must adapt to meet this demand and integrate sustainability into their offerings.

H3: Personalization

The trend towards personalization continues, with clients seeking customized solutions. Artificial intelligence and machine learning can help wealth managers deliver more personalized services.

H4: Regulation

Regulatory compliance remains a major challenge. Wealth managers must navigate changing regulations and adapt their strategies accordingly.

H5: Collaboration

Collaboration between wealth managers, financial institutions, and fintechs is increasingly important. Partnerships can help deliver better services to clients and improve operational efficiency.

H6: Final Thoughts

These trends have significant implications for wealth managers and financial institutions. Those that fail to adapt risk being left behind. Staying informed about these trends is essential for any player looking to maintain a competitive edge in the industry.

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June 17, 2024